A CALM WEEKLY NEWSLETTER FOR MARKETERS
Martech news,
minus the panic.
Every Sunday, Marty walks you through what's new, what actually worked and what you can safely ignore. Five calm minutes, like a friend who keeps up so you don't have to.
EVERY SUNDAY
Four short sections. That's it.
01 · WHAT'S NEW
Worth a look
The few changes that matter this week, with no rush to act on any of them.
02 · WHAT WORKED
Small wins
Real results from real teams, small ones included, that you can try on Monday.
03 · WHAT'S HYPE
Safe to ignore
The loud stuff you can let float by. If it matters, it will still be there next week.
04 · SIGN-OFF
One kind thing
A short, honest note to end on, because this work is a lot some weeks.
Marty's hype weather
Every item gets a simple forecast, so you know at a glance what deserves your attention and what doesn't.
What Marty promises
Five minutes
One coffee's worth of reading. If a week is quiet, the issue is short.
No fear of missing out
No 'you're falling behind', no 50-tool lists, no countdowns. You're doing fine.
Honest, like a friend
Real opinions, including 'I tried it and it wasn't worth it', and owning it when Marty gets one wrong.
A WELCOME GIFT
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Send me the posterMARTECH 101
THE FUNNEL
THE COOKIE
THE LEAD MAGNET
THE CHURN
THE KPI
THE GROWTH HACK
THERE'S A TOOL FOR THAT.
FROM ISSUE #1
"You probably don't need a new tool this quarter. Most teams get more from switching on the features they already pay for."
Marty
Who's behind Marty?
Marty is written by Biju Nambiar, co-founder of Comsense Technologies, who has worked in marketing and technology since 2000. Biju started this newsletter for his community of martech professionals, to help them feel calm rather than behind while the hype and the news seem to change marketing every weekend.
Quick questions
How often will I hear from Marty?
Once a week, on Sunday morning. Nothing in between.
Is it free?
Yes, completely free. No paid tier and no catch, just Marty every Sunday.
Who is it for?
Marketers, founders and anyone who works with marketing tools and is tired of the noise.
What if I need a break?
Every issue has a one-click "pause for a month" link. Come back whenever you like.
Come spend Sunday mornings with Marty.
One email every Sunday. Unsubscribe whenever, no hard feelings.