Marty.

Hey, it's Marty.

This is the first one, so let me tell you what this is. Every Sunday I'll walk you through what changed in marketing tech, what's actually working for real teams, and what you can comfortably ignore.

No "you're falling behind." You're not. Grab a coffee. This takes five minutes.

Your email platform, CRM and ad accounts keep adding AI assistants. Try one on a boring task, like subject-line variations. There's no need to rebuild your workflow around it yet.

Browsers and platforms will keep adjusting how tracking works. You don't have to chase each update. Just keep your own data (sign-ups, purchases, preferences) clean and well looked after.

Fewer emails, warmer words

Try cutting your welcome series down to three emails and writing each one like a note to a friend. Fewer, warmer emails give new subscribers room to actually read them.

One plain-text note a month

If you only ever send designed templates, try one plain email from a real person this month. It's cheap to test, and it feels good to receive.

Let it float by. If it matters, it'll still be here next week.

Tools that promise to run your campaigns end to end, hands off. The demos look smooth, but day to day you still need a person who knows your customers.

You need a handful of tools you know well, not fifty you half use. Skip the list and keep your stack.

Marty's hype weather:

ONE KIND THING

If this week felt like everyone else is shipping AI everything, most of them are experimenting too. You're right on time.

See you next Sunday,
Marty